CHEEX × Growth Unit · Brand Workshop
The ten highest-earning emails of the year, fully browsable — click any one to open it exactly as subscribers saw it.
Prepared for the brand and design teams · 30 August 2026
01 — The short version
Then we stop talking about numbers and look at the work.
The top three are a Hot Drop, a Dedicated and a Content Newsletter. All three can win.
Top emails lead with a film or a person in the subject line. None of them is about CHEEX.
Films per email. More doesn't make it better, fewer removes the sense of choice.
Always 560 px, always the same grid. This is the visual constant across every format.
02 — The work
Click any card to open the full email. Toggle desktop and mobile inside the viewer.
Direct revenue per campaign, all segments combined, January to July 2026. Emails pulled from Mautic as sent — links are disabled, tracking removed.
03 — What repeats
Present in all ten. This is the visual language we already have, whether it was designed or just grew.
Content Newsletters prefix each film with an emoji, in a fixed order. Nobody else in the category does this.
Every image is a frame from the film. Fast to produce, but it makes the emails interchangeable.
Discount and trial live inside a rendered image at the bottom. Invisible when images are blocked, and not editable without design.
Emails up to May carry none. With images off, half the top ten is a blank email.
04 — Our formats
What we send today, what each one is for, and what it is made of.
Revenue-wise the four sit close together. The difference is the job they do — and what they cost to produce.
05 — Inspiration
From 55 emails we collected from ERIKALUST and Lustery. Not a critique of ours — ideas for additional formats.
A 400-word essay about something the reader recognises in herself. No discount, no price, no offer anywhere. Only the last paragraph turns towards the product, then one film from the archive.
“Being desired is intimate. It is directional. Being visible is ambient and impersonal. A scan, not a recognition.”
Why it matters here: our own best-converting email of the year was “What do you desire but never say out loud?” — the same move, just shorter.
Lustery writes three or four sentences next to every couple: who they are, where they live, what happens in the scene. We write one paragraph above the grid; our film tiles carry only a title.
“Kindry and Gus live in Wales and England respectively, meaning the long-distance lovers are always looking for their next chance to connect.”
Almost every format there has a returning name: The Lust Edit, Lust Fact, Curator's Picks, Lust from the archives. Every send feels like an issue of a series.
Only two of our formats have a name — Hot Drops and Performer of the Month. Both are in the top ten.
The whole platform opened for 24 hours, free, no payment details. The discount follow-up came three days later, tied to the same occasion. The occasion carries the generosity — it doesn't read as a price cut.
For what it's worth: visually our emails are the strongest of the three. ERIKALUST and Lustery both look like newsletter builders. CHEEX doesn't. We wouldn't change that.
Proposed run of show
Skim the summary and the ten emails together.
Open a few emails full-screen, work through the three questions.
Job, building blocks, production cost. What is missing, what is too much?
Four ideas from the category. What fits CHEEX, what doesn't?
No decisions needed. We collect what's worth following up.