CRM × Brand
× Design Meeting

16 September 2026

Agenda

2026

01

What Worked

No Format
Owns The Top

The three best sends of the year are a Hot Drop, a Dedicated and a Content Newsletter.

10 / 10 Lead With
A Film Or A Person

Not one of the top ten is about CHEEX.

02

Top Emails,
Ranked By Revenue

SubjectFormatDirect
Open Board View →

03

How An Email Is Built

Example · Hot Drops · 05.07.
01Wordmark
02Filmstill · title · one line
03Filmstill · title · one line
04Filmstill · title · one line
05Filmstill · title · one line
06Offerrendered as an image
07Footersocial · legal
Scroll the email →
Other structures from Erika Lust and Lustery further down.
Plenty of room to try different builds.

04

Our Four Formats

05

Inspiration From
The Category

Erika Lust
Lustery
Open Board View →

06

Workflow Emails

8 FlowsDOI · PreLead · Lead · Trial · Social · Winback · Cancellation
34 Emailseverything that goes out automatically
Open Workflow Emails →