What Worked
In 2026

A visual foundation for the brand workshop.

Brand & Design Session30 August 2026Growth Unit

01 — The Year So Far

Four Things
Worth Knowing

No Format
Owns The Top

Top three: a Hot Drop, a Dedicated, a Content Newsletter.

10/10

Lead with a film or a person. None is about CHEEX.

3–6

Films per email.

One Still
Per Film

560 px, same grid, every format.

02 — The Work

Ten Emails,
Ranked By Revenue

03 — What Repeats

Four Visual Patterns

✨ 🔥 👄

Emoji Per Film

Fixed order. Nobody else does this.

▭

Stills, Not Covers

Frames from the film. Fast, but interchangeable.

◧

Offer As Image

Baked into a graphic. Gone when images are off.

⌀

Alt Text From June

Half the top ten renders blank without images.

04 — Our Formats

Four Shapes,
Four Jobs

The Workhorse

Content Newsletter

35

campaigns · 6 of the top 10

The Pick

Hot Drops

8

campaigns · strongest single send

The Status Frame

Performer Of The Month

8

campaigns · monthly

The Occasion

Dedicated

6

campaigns · 3 of the top 10

05 — Inspiration

Four Ideas
Worth Stealing

06 — Implications

Open

We fill this in
together

Run Of Show

90 Minutes

10The Year So Far
30The Work & What Repeats
20Our Formats
25Inspiration
05Loose Ends